Cheese, the event dedicated to milk in all its forms and the world of cheese, was held in Bra (Cuneo) from 18 to 21 September, in collaboration with Slow Food.
Numerous producers from around the world presented their finest specialties
Ferrari attended the event, presenting their premium, international award-winning delicacies: Parmigiano Reggiano Prodotto di Montagna DOP, Grana Padano
Riserva DOP and Emmentaler Switzerland.
In addition, Ferrari also launched a Cheese-inspired project involving 17 bloggers and Instagrammers. The participants were sent a Cheese Bag that included top quality products presented at Cheese. They were then invited to use the cheeses they received to create a recipe or pairing and publish them to their social media networks with the hashtag #ferraricheesebag before the start of the festivities.
Some of the bloggers and Instagrammers were invited to a blog tour, attending Cheese as Ferrari's guests so they could gain insight into the products presented at the event. Together with the Ferrari family they were able to learn how a wheel of cheese is opened and appreciate the differences between two Italian icons: Grana Padano and Parmigiano Reggiano.
Many guests came to visit the stand and try the Ferrari products.
If you missed it this year, we'll be waiting for you next time!